Kim Hyunjoong has been selected as the new face model for Lotte Duty Free Shop.
Kim Hyunjoong is the representative Hanryu star who’s debuted in 2005 and has since been receiving a wide range of love from all age levels across countries like Japan, Taiwan, Thailand, Hongkong and other asian regions where he enjoys immense amount of popularity.
All these while, Kim Hyunjoong has had experiences of endorsing for apparels, cosmetics, home appliances, banking industry, etc. He endorses most top brands of the country, and has been receiving attention as the No.1 model that public and firm industry personnels would like to recruit. As Kim Hyunjoong signs on with Lotte Duty Free Shop, it is expected that he will raise further awareness of Hanryu brands within domestic and in Asia.
Personnel of Lotte Duty Free Marketing department has told the reason behind why Kim Hyunjoong was selected to be their model. “Kim Hyunjoong-ssi has immense amount of popularity domestically and in various regions of Asia. I’m sure with his -a representative Hanryu star- joining in, a greater surger of synergy effect is expected to be produced along with the other existing models”.
End of last month March, Kim Hyunjoong has already recorded for Lotte Duty Free’s CM song ‘So I’m loving you’ as well as shot for its paper adverts.
It was said that Kim Hyunjoong was always cheerful whilst recording and shooting as he led the atmosphere vividly. Especially the CM song that Kim Hyunjoong sang was said to turn out as a joyous song that matches very well with Spring with its soft, gentle tone quality and distinct emotions that was portrayed by him.
Currently, Kim Hyunjoong is spending his time busily discussing for his next work and preparing for the release of his solo album.