Social commerce company Coupang [representative Kim Bum Hee (slam10: sorry if i translate the name wrongly) http://www.coupang.com] hired Kim Hyun Joong and Lee Na Young as the ad models for this advertisement. After showing the coupang ad on 24th, they will slowly launch a series of ads, the ad will have story theme which shows the characteristics of Social Commerce that is interesting to understand.
In the new ads, model Kim Hyun Joong and Lee Na Young will become a space giant who are overlooking the earth. This concept aroused the curiosity of the audience.
Kim Bum Hee representative said “This advertisement is an investment for the future, against the company’s development strategy is the decision.” “Social commerce market is huge, company judge that Social Commerce has a need to do some promotions events for the customers, thus we have consider choosing the most effective media to push this ad.”